Title: Pebble Beach won't give up its celebrities

Description: PEBBLE BEACH -- Steve John was a happy man driving to work Tuesday after learning that Denver Broncos quarterback Peyton Manning had committed as a late entry to the AT&T Pebble Beach National Pro-Am. "Twitter is blowing up about this," said John, chairman of the Monterey Golf Foundation and tournament director of the AT&T. "Peyton's definitely going to create some ticket sales." The 2014 AT&T can use it. Manning gives a modest spike to an AT&T celebrity field that some view as tepid in the wake of comedian Bill Murray's absence this year. Murray, always a top draw, is filming a movie and is skipping the AT&T for the first time in five years. John's excitement about Manning flies in the face of a notion that the whole celebrity pro-am format might be outdated and possibly endangered in the wake of the Humana Challenge -- formerly the Bob Hope Desert Classic -- completely dropping its celebrity format this year. That decision left the AT&T as the last PGA Tour event to include celebrities in its pro-am field. Albeit indirectly, that raised the obvious question of whether the AT&T might consider dropping celebrities from its tournament and devise a pro-am comprised strictly of touring pros and corporate executives, as the Humana event has done. "Never. It's not happening," John said, emphatically. "I don't know what went into (Humana's) decision, but we're not changing." Actually, John does see change coming in the way celebrities are selected for the AT&T. With the exception of Murray, he would rather not recycle the same old personalities. He hopes to devise a revamped rotation format that adds zing to the celebrity lineup from tournament to tournament.

Link: http://www.insidebayarea.com/news/ci_25061940/pebble-beach-wont-give-up-its-celebrities