Title: The Branding of Rory McIlroy

Description: CHARLOTTE, N.C. — It was time for Rory McIlroy to face the television cameras after another well-played round at the Wells Fargo Championship. Emerging Friday from the scoring area at Quail Hollow, McIlroy reached into his golf bag and slipped on an Omega Seamaster Planet Ocean watch with a blue rubber strap.

Link: http://www.nytimes.com/2013/05/05/sports/golf/the-branding-of-rory-mcilroy.html?ref=sports&_r=1&